NEW YORK (May 22, 2014) – Atria Publishing Group, together with United Talent Agency, is launching Keywords Press, a new imprint specifically created to publish digital influencers, it was announced today by Judith Curr, President and Publisher of the Atria Publishing Group. Keywords Press will offer these authors new business, creative development and marketing models designed in recognition and celebration of the unique relationship between digital stars and their global networks of hyper-connected fans. In launching the imprint, Keywords Press also announced that it will publish original works by five of today’s most popular digital personalities, with books to be released in late 2014 and early 2015.

Media Companies Join to Extend the Brands of YouTube Stars | READ MORE

LOS ANGELES — Simon & Schuster is making a big bet on YouTube stars, an undertaking that could either open up a blockbuster new publishing market or reveal the limitations of Internet celebrity. In the latest mash-up of old and new media, a division of Simon & Schuster, the Atria Publishing Group, has teamed with Hollywood’s United Talent Agency to create a new imprint to publish books by Internet entertainers. Five deals have already been made with YouTube stars like Shane Dawson and Justine Ezarik.

Atria & United Talent Launch Keywords Press | READ MORE

Atria Publishing Group has teamed up with United Talent Agency to launch a new imprint called Keywords Press. The new imprint will publish books by “digital influencers.” The publisher will put out 6-10 titles a year, all of which will be available digitally and in print. Shay “ShayCarl” Butler, Shane Dawson, Justine “iJustine” Ezarik, Connor Franta and Joey Graceffa are the first authors on the imprint.

iJustine, Shane Dawson, Other UTA Clients Get Their Own Book Deals | READ MORE

TV shows are so 2013. Right now, it seems as if every prominent YouTuber is going to print. The latest creators with their own book deals are five online video personalities who will benefit from a deal between United Talent Agency (UTA) and Simon & Schuster: iJustine, Shane Dawson, ShayCarl, Connor Franta, and Joey Graceffa.

Youtube Star Shane Dawson's Book Gets Hot Start | READ MORE

‘I Hate Myselfie,' the second book from Keywords Press, the collaboration between UTA and publisher Atria, made the best-seller lists in its first week.

BookCon 2015: The Vlogger to Author Panel | READ MORE

Four of our Keywords Press authors, Connor Franta, Shane Dawson, Joey Graceffa, and Justine Ezarik, to appear on the BookCon Panel "Vlogger to Author"